Japan Uncovered

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Experience the richness of Japan through 24 regions deeply rooted in local societies. From regions with vibrant traditional folklore to areas thriving on culinary culture, and from locales blessed with abundant mountains and seas to those where nature flourishes, each region breathes its own unique culture. Welcome to “Japan Uncovered,” where the essence of Japanese culture comes alive.

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[OKINAWA] The appeal of “Ryukyu gastronomy,” a result of a unique food culture

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[MIYAZAKI] Obi Slow Time Traveler: experience the history and culture of a castle town from another age

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[OITA] Experience a Journey Through Space and Time that Goes Back a Thousand Years: Oita, Kunisaki Peninsula

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[FUKUOKA] A town of traditional crafts, with the aroma of Yame tea ~Japan’s most premium Gyokuro green tea from the scenic Yame area, and the tea-related traditional crafts that have continued over generations~

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[EHIME] Ozu City epitomizes what makes Japan great and is currently popular around the world!

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[EHIME] Travel to Imabari: Create a New You Through Novel Experiences, Foods, and Culture

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[HIROSHIMA] Experiential tourism in Hatsukaichi, a city in Miyajima, Hiroshima, complete with local food culture

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[HYOGO] Priceless moments! Staying like living in beautiful village of Japan

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[AICHI] Arimatsu Blue Magic “Shibori (tie-dyeing)”

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[GIFU] Discover Gujo’s Natural Canvases!

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[NAGANO] A village that thrives on its abundant water resources – Experience the seasons at this paradise of activities and history

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[NIIGATA] Murakami City, the City of Salmon

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[YAMANASHI] Glorious new views of FUJIYAMA (Mount Fuji) and vacations that change with the seasons: Fuefuki City, once gazed upon by Hokusai himself

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[TOCHIGI] Nikko Toshogu Shrine, one of Japan’s most lavish shrines, enables master craftsmen to demonstrate the pride and beauty of their skills

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[FUKUSHIMA] To Aizu! How to Fully Enjoy Samurai City & the Snow Resort

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[YAMAGATA] THE MANY MONSTERS OF YAMAGATA

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[AKITA] Matagi mountain hunters and protectors – A trip to be one with nature

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[MIYAGI] Feel Minamisanriku

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[HOKKAIDO] The 4 elements – The town where people live together with mountains –

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[MIYAZAKI] Be healed by the ordinary and extraordinary at Takachiho – a mysterious mountain town steeped in Japanese mythology and blessed with exquisite nature

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[NAGANO] Sarah Àlainn walks the Salt Road – Charms of the undiscovered Hakuba Valley

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[OKINAWA] Come find your true colours in ZAMAMI Island OKINAWA

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[NAGASAKI] A journey through Dynamic Unzen with mom

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[AOMORI] Kuroishi – A city that is learning from the past, for the future~Hot springs, Tradition, and Japanese cuisine~